According to Brian Richard - Director packaging company MeadWestvaco Global Corporation (MWV), "The majority of consumers are respected forms, product design, packaging, and this is considered as one of the major challenges for the brand "...

Whether you are active in any industry they also must admit that how to package their products stand out and be remembered always customers that many of his problems chudoanh now, designers, product supplier or manufacturer, including headaches.

Packaging affects a lot to choose from and purchase decisions of customers. If your design eye-catching packaging, make sure your product will be placed in the cart and in their guest home.

According to research by MWV, up to 64% of consumers purchasing decisions at the point of sale without the prior study. Even today these utilities can fully smartphone help users to look up product information right where purchases are still 74% of them use the phones to research products while shopping choices.

So can see how the consumer can make you "love the first sight" becomes a key factor determining the success of the marketing campaigns of the brand.

Not stopping there, packaging design is also seen as one of the most important factors in attracting customers return used products, it's even greater effect both TVC, comments by friends or word of mouth on social networks. Simply because it decides to emotional factors when purchasing consumer goods.

Packaging is clearly one of the media effective marketing of the brand, which is why you should not consider only as furniture packaging to contain, wrap your product in the right side as a marketing and distribution channel effectively.

Will not be an exaggeration to suggest that you use the packaging for communicating your brand to customers. Because all customers will have to interact directly with it. Their satisfaction for packaging forms also opens up opportunities for their loyalty to the brand and product.

To verify this, MWV has made 1 survey on the satisfaction of consumers for packaging of 10 different commodity groups through the stages of products, from storage, transport, display, use and liquidation.

The results showed that, the packaging directly affecting purchase decisions, satisfaction and purchase decisions continued by the user. Packaging is one of the most important factors to help them recognize and remember the brand.

20% of users interviewed said they were satisfied with the packaging design and very few people are not satisfied with this problem.

It is a good news for the brand: customers want product options with beautiful design packaging. Packaging is one of the important elements in the marketing activities.

But in fact not many businesses recognize and reasonable investment in the packaging design to attract customers attention, its product selection.

Meanwhile, it seems that customers increasingly more demanding when choosing products. MWV's research shows that impress the users at the point of sale apparently is not enough by the satisfaction of our customers with packaging will change after purchase, usually decreasing since they left from the store until returning home. This will directly affect whether they can continue to use the product in the future or not.

Also according to this study, if at the point of sale color and shape decisions have significantly influenced the choice of the customer, the utility factor, the usefulness of the product will determine customer satisfaction afterwards.

The features that users have requested in the packaging include: certainty, not easily torn or broken (the opinion of 74% of those surveyed); the ability to protect the product well inside (72%); ease of use, storage (64%).

Besides, materials environmentally friendly, healthy, full of information, as well as space saving elements more and more consumer attention.

Today, users tend to buy more online shopping. Packaging issues become even more important, because in a world where customers decide whether to buy a product not only through sight and visual perception, the packaging becomes a key issue of any war marketing, sales of enterprises.

But attracting them is only the first step for the journey. Because the products to customers, these factors will directly feel their decision to continue to use the product or not.

A "love story" can start from a "first look" but maintaining it is needed more stares.